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Chevrolet Cruze

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The all-new Chevrolet Cruze, which made its world premiere at the Paris Show, raises the bar for exciting design and build-quality among value products in the world?s compact car segment.? Aimed at mid-range pricing, the Cruze replaces the Nubira (Lacetti in some markets) and, for Asian markets, is built in South Korea like its predecessor, as well as Europe and the USA.

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It is a four-door sedan that brings a new dimension to traditional, three-box sedan design. With its signature grille, concave shoulder line and 'dual cockpit' interior design theme, the Cruze features Chevrolet?s new global design language that is becoming a signature on all new products carrying the gold bowtie.

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The Cruze is the result of a development process, harnessing GM's global resources, which focused on setting new design and quality benchmarks for value products in the compact segment. ?Our goal was to be revolutionary, not evolutionary," says chief designer Taewan Kim. ?We wanted to take a big step forward, making a completely new design statement for Chevrolet products around the world.?

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On sale in the Europe next spring, the Cruze is the first of Chevrolet?s new wave of truly global products. Its four-door coupe-like profile raises the bar in terms of styling in the value compact car segment, while Chevrolet?s distinctive double-decker grille and concave shoulder line further illustrate the focus on styling.

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Three engines will be offered initially: a 1.6 liter, 110 bhp 1.8 liter 138 bhp gasoline models, and a two liter, 148 bhp common-rail diesel.? Both gasoline engines feature variable valve timing on both inlet and exhaust camshafts, giving greater power and lower emissions.

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Chevrolet finished strongly in the World Touring Car Championship, winning both end-of-season races in Macau mid-November.? Swiss driver Alain Menu took an emphatic victory in the penultimate round, while Britain?s Rob Huff triumphed in the final race.

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In 2009, the pair, along with team mate Nicola Larini, will race the new Chevrolet Cruze.? With the launch of the Cruze as a ?global car? in 2009, the WTCC is considered to be the perfect platform for Chevrolet to put its new model in the public eye.? The racing sedan will be powered by a two-liter gasoline engine, mated to a six-speed sequential gearbox.

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The team?s drivers are confident that, given sufficient development, the Cruze can match the Lacettis? form.? Said Rob Huff after initial testing: ?The Cruze is a great car and feels fast straight out of the box. We are obviously still at the very early stages of development but already I can feel how much better it handles and what an advantage the car?s wider track will be in a race environment.?


The cars will be prepared for Chevrolet once again by RML Motorsport. The Northamptonshire- based company has a history of motorsport involvement with Chevrolet?s parent company, General Motors, and has looked after Chevrolet?s WTCC involvement since 2005.? Run by Richard Mallock, the firm has also entered contenders for the Le Mans 24-Hours for Aston Martin.

The Cruze is the first of Chevrolet?s new wave of truly global products. Its four-door coup?-like profile raises the bar, says the company, in terms of styling in the value compact car segment.

While its parent, GM, is under pressure from Congress and the American media, it is a sure thing Chevrolet will survive, albeit, perhaps hived off as a separate entity.? The new Cruze adds even further strength to Chevrolet?s global portfolio. The Cruze heralds a new era for Chevrolet, which is set to be built upon even further over the coming months, with the introduction of even more new models, including a new version of ?the iconic Camaro.

 
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© 2018 Jeff Heselwood. All rights reserved.
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