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Chery QQ3 PDF Print E-mail

Chery QQ3

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Chinese manufacturer Chery has entered the Thai market withtwo of its models, the diminutive QQ3 and the Tiggo SUV.?? The company expects to be able to deliveraround 5,000 cars a year, although in the current economic climate that may bea little optimistic.

Thai Chery Yarnyon Co. Ltd., is a joint venture between ThaiChia Tai Group and Thai Yarnyon.? Thecompany will assemble Chery automobiles from semi-knocked down (SKD) partssupplied from Chery?s manufacturing plant in Wuhu in mainland China.

Although owned by the local government of Wuhu, the largerSAIC outfit based in Shanghai is a major investor.

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At the launch of the Thai Chery brand in Hefei, theprovincial capital city of Anhui, chairman of Chery Yarnyon, VithitLeenutaphong said: ?We are not only the distributor of Chery in Thailand, wewill also promote Chery?s development in this market, making it a brandrecognized, favored and pursued by the majority of customers.? We will create a successful Thai Chery storyto equal the Chinese Chery story.?

In many markets, the QQ3 is without doubt the cheapest autoavailable, including parts of the Middle East, India and South Africa, althoughno prices have yet been quoted for the Thai vehicles.

In 2003, Chery founded a research and developmentorganization, quickly designing its own 3- and 4-cylinder engines. Despite theprogress, Chery was sued by GM Daewoo for copying that company?s Daewoo Matiz.Chery claims that they licensed the vehicle design prior to General Motors?purchase of Daewoo. Chery was able to source a number of engineers from SouthKorea?s Daewoo during its bankruptcy in 2001~2002, who took a complete set ofplans with them and went on to create Daewoo vehicles at Chery.

In July 2007 Chery signed a deal with Chrysler to producecars in China for export tothe U.S. company?s dealersin North and South America. Several delaysoccurred, mainly due to quality control and safety concerns, and in earlyDecember 2008, at a time when Chrysler was seeking a bail-out from the UnitedStates? government, the plans to produce jointly-branded cars was shelved.?

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The Chery QQ3 is termed a ?mini city car? but it is fullyEuro III compliant thanks to the Chinese company?s tie-up with Austrian enginedevelopment company AVL-List.? Thesmallest motor is a three-cylinder 800 cc gasoline powerplant, while there isalso a 1.1 liter, 16-valve version available.?Power outputs are a modest 52 bhp (38 kW) and 67 bhp respectively.? Drive is through either a five-speed manualgearbox, or in the case of the larger engine, a four-speed automatic can bespecified as an option.

Despite the low price, the QQ3 is surprisingly wellequipped, with power windows, power steering, central locking and otherfeatures you would generally find on higher-priced sedans.? The interior, though, is ? in a word -?cheap? with acres of plastic and little in the way of real creature comforts.

The upper model, however, comes with dual airbags, ABS, airconditioning, a reasonable audio system with MP3 capability and a manualsunroof.? Both models feature foldingrear seats in a 60/40 split for versatility.

The QQ3 is undoubtedly a small car, with little in the wayof comfort or add-ons, but as short-journey transportation, it would be hard tobeat in terms of value for money.

The Chery QQ3 has already been successfully launched inMalaysia and the Philippines and cars are slowly becoming visible on the roads,particularly in Manila, but whether, given the current economic meltdown, ThaiChery can bring the brand to Thailand in the immediate future remains to beseen.? If they do gain acceptance here itwill be at the expense of the more established Japanese sub-compacts, such asHonda?s Jazz and the small Toyotas and Nissans.??

 
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© 2018 Jeff Heselwood. All rights reserved.
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