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2010 Ford Focus PDF Print E-mail

ImageMake no mistake, this is the new Ford Focus, despite it being launched at the North American International Auto Show in Detroit.? This will be the Focus for Europe in the future, but such is its importance to Ford, the decision was taken to introduce it at NAIAS in January.? Ford is the only one of the Big Three automakers in the U.S. that did not file for Chapter 11 in 2009 and, as such, it must demonstrate to its lenders that it is moving forward with imaginative new products. The new Focus will be nearly identical in all markets, with 80 percent parts commonality around the world.

?The new Ford Focus is a clear demonstration that our One Ford strategy is providing global consumers with great products that harness the best of Ford Motor Company,? said Alan Mulally, Ford?s president and CEO, speaking at NAIAS.

?The efficiencies generated by our new global C-car platform will enable us to provide Ford Focus customers with an affordable product offering quality, fuel efficiency, safety and technology beyond their expectations,? he added.

Safety has been firmly addressed with this new Focus and as well as the usual ABS, all models now feature electronic stability control, two-stage front airbags, side impact bags and air curtains, and a tire pressure monitoring system, while on the top-of-the-range versions there is a sophisticated perimeter alarm system, designed to discourage vehicle theft or tampering.? Brakes are ventilated discs up front and drums at the rear.

There are two body styles:? a two-door coup? or a four-door sedan.? Both are powered by a 2-liter aluminum engine, producing 140 bhp (103 kW) at 6,000 rpm; torque peaks at 185 Nm, delivered at 4,250 rpm.? The motor is mated to either a four-speed manual or five-speed automatic transmission driving the front wheels.

The entry-level model offers a rather tacky plastic interior, although move up the price range and you will find sumptuous leather upholstery and a decent audio system.? An interesting feature is the audio system which remains mute until the seat belt is buckled; a simple but effective safety device.

The coup? offers marginally more power ? 143 bhp ? thanks to a sports muffler, while there is a range of wheel options, from 15-inch alloys to 16- or 17-inch sports wheels.

The new Focus was developed by a global team, led from Ford?s European small and medium vehicle center of excellence in Merkenich, near Cologne, Germany, with powertrain development led by a similar team at Ford?s technical center in Dunton, England. The vehicle has been engineered without compromise to meet all customer and legislative requirements of the major worldwide markets. In developing the vehicle for global markets, the product team in Europe was able to call on the experience acquired from recent programs like the much-acclaimed new Ford Fiesta, and was supported by the expertise of vehicle and powertrain technology specialists located in Ford?s engineering centre in Dearborn, Michigan.

Introduced in 1998, the original Ford Focus brought new levels of agility and responsiveness to this segment. The latest Focus plans to raise the benchmark once more, targeting improved driving quality, outstanding steering precision and road feedback with significantly improved refinement and ride control.

Ford engineers have updated the innovative suspension from earlier models, developing optimized new designs for the multilink rear suspension and the semi-isolated front and rear subframes.? The chassis design is complemented by a completely new electric power steering system, which has been carefully tuned to deliver precise responses at high speed while remaining light and maneuverable for parking.

The new Focus will go on sale in USA late this year and in Europe in the first quarter of 2011.? It is currently priced at around $16,000 but no prices for the rest of the world have been announced.

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© 2019 Jeff Heselwood. All rights reserved.
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